Buying in Quantity: What Resellers Should Watch

Buying in Quantity: What Resellers Should Watch

Buying in Quantity

When buying in quantity, the unit price rarely decides the outcome. It is the points beside it: availability, the ability to reorder, transport damage and the question of how long goods sit in storage before they turn into money.

Availability Before Range

A wide range is of little use if the goods are not in stock at the moment a customer asks. It makes more sense to carry few articles that are reliably available and to sell those actively. Building ten well moving positions first earns more than a hundred single pieces.

Think About Reordering

End customers rarely buy everything at once. Two chairs today, four in three months. So prefer articles that stay in the range permanently, and clarify before purchase how long a finish will be carried. Groups with depth: chairs, dining tables, decorations.

Transport Is a Cost Factor, Not a Detail

Large furniture consumes volume, not weight. Add freight cost per piece to the margin before you set the selling price. With delicate surfaces it pays to look at the packaging: what stands well on the pallet arrives intact.

Small Positions as Revenue Drivers

Decoration sells faster than large furniture, takes little floor space and works well as an add on sale. Anyone carrying furniture should therefore always take a few small positions along: mirrors, figures, vases, candlesticks.

Margin Comes From Turnover

An article with a 30 percent margin that turns over four times a year earns more than one with 60 percent that sits still. That calculation is the actual core of the wholesale business.

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Related categories: Sofas, Benches, Coffee Tables. The full range: Baroque Furniture.

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